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The raison d’etre of Anupamaa is the revival of ancient, almost forgotten printing and needle craft technique from India.
Anupamaa’s style is vintage meets bold and modern. The print stories are often electric and the philosophy is organic. The essence of the garment is to uplift and celebrate the woman of today. Let every day be treated as A New Day, filled with renewed hope, inspiration and joy.
The fabric is hand dyed and intensively hand printed using ancient techniques. Small print spills and slight colour variations are a part of this process and are in no way to be viewed as defects. And embroidery sequins or beadwork is hand stitched. This handmade process may result in occasional shedding of beads.
Please treat with delicate care.